A digital marketing side hustle
Do you ever find yourself scrolling through social media, seeing people raving about their “side hustles,” and wonder, “Is that even possible for someone like me?”
Being a busy bee with a full-time job, or being a homemaker seem challenging for you. And what makes things more complex is zero experience.
However, the good news is you can absolutely have the potential to build a profitable digital marketing side hustle, even if you’re a complete beginner in 2024.
But how? How to make a vast array of opportunities from a digital marketing side hustle? Well, the answer lies within this blog, where we explore 13 digital marketing side hustle ideas for beginners like you.
So, fellow reader, are you ready? Let’s begin!
1) Social Media Marketing For Small Businesses —
| Estimated Pay Rates | $300 to $1500+ Per Month |
| Estimated Hour Spent per week | 7 Hour per week |
| Resources needed | Internet connection, Computer, high resolution phone, social media management tools |
| Experience needed | Beginner |
According to a report, social media is the top choice for advertising for small businesses, with 70% of them using it to promote their products or services.
Hence, social media marketing for small businesses holds immense potential. It is one of the most popular and rewarding options if you’re considering a career in digital marketing side hustles.
Social media management for small businesses includes managing social media accounts, creating content, and engaging with audiences for small businesses lacking the resources for in-house teams.
2) Freelance Content Writing
| Estimated Pay Rates | $200 to $1500+ Per month |
| Estimated Hour Spent per week | 10 Hours Per Week |
| Resources needed | Computer, internet, and content creating tools (Grammerly, Semrush, and chat GPT) |
| Experience needed | Beginners |
Content writing is about being a brand voice for conveying the values, messages, and personality of a company or organization to its audience.
It is a powerful tool that helps businesses stand out from the competition by effectively communicating the business’s unique value proposition, which connects their target audience with the brand.
Freelance content writing services include:
- Blog post
- Articles for website
- Infographics
- Case Studies
- Press Release
- EDM’s
- Success Story writing
- Script Writing
The main aim of content writing is to provide valuable information that addresses the needs of the audience and provides effective solutions to their challenges.
3) Email Marketing Campaigns
| Estimated Pay Rates | $500 – $2000+ Per month |
| Estimated Hour Spent per week | 5-10 hours |
| Resources needed | Email marketing platform (e.g., Mailchimp, Constant Contact, or HubSpot), computer, and internet |
| Experience needed | Beginners |
We are living in a world that is dominated by platforms like WhatsApp, Snapchat, and Facebook. However, email marketing remains the cornerstone of digital marketing strategies for businesses across industries.
According to the report, in the US, 50% of B2B marketers regard email marketing as the most impactful channel, exceeding the effectiveness of both social media and content marketing.
Hence, email marketing has the potential to continue thriving and delivering significant results to businesses.
Email marketing campaigns involve sending emails to potential clients with the aim of getting fruitful leads, enhancing conversational rates, and fostering customer loyalty.
Here, the role of an email marketing person is to provide expertise in crafting and executing effective email marketing campaigns to help businesses with potential leads, enhance sales, and drive conversions.
4) SEO Consulting
| Estimated Pay Rates | $500 to $2000 Per Month |
| Estimated Hour Spent per week | 5 to 10 hours per week |
| Resources needed | Internet, computer, SEO tools (Ahref, SEMrush) |
| Experience needed | Intermidiate |
SEO stands for search engine optimization. It is about improving website ranking on search engines like Google, Bing, and Yahoo.
As an SEO consultant, your job is to:
Analyzing websites to identify technical issues
- Identifying relevant keywords and phrases that potential customers are searching for
- Optimizing website elements such as meta tags, headings, and content to improve visibility
- Building high-quality backlinks from reputable websites to increase website authority and credibility.
- Developing content strategies to create valuable and engaging content that aligns with SEO objectives.
- Tracking key SEO metrics, analyzing website traffic data, and providing regular reports to measure progress.
SEO consulting service provider aims to gain an edge over competitors by ranking higher and increasing website visibility that provides organic traffic, resulting in long-term business.
5) Graphic Designing Services
| Estimated Pay Rates | $300 to $1500+ Per month |
| Estimated Hour Spent per week | 5 to 10 hours per week |
| Resources needed | Computer, internet, and subscription in graphic tools like Canva. |
| Experience needed | Beginners |
Graphic designing is about creating visual content for marketing that includes infographics, slide shows, logos, banners, and social media content.
The graphic designer aims to visually communicate messages, ideas, and brand identities effectively through various mediums and enhance overall marketing impact and engagement.
What makes graphic designing one of the most desired careers in digital marketing side hustle is:
- As a graphic designer, you have the freedom to work remotely and set your schedule.
- With the demand for visual content on the rise, graphic designers have ample opportunities to secure high-paying projects and clients.
- Starting a graphic design side hustle requires minimal investment in tools and software, as many affordable or free options are available.
- Graphic designers can work with a wide range of clients, including businesses, entrepreneurs, non-profits, and individuals.
- As your skills and portfolio grow, you can expand your graphic design side hustle by attracting higher-paying clients.
6) Affiliate Marketing
| Estimated Pay Rates | $50 to $1500 Per Month |
| Estimated Hour Spent per week | 5 Hours Per Week |
| Resources needed | Mobile phone or Computer |
| Experience needed | Beginners |
Affiliate marketing is partnering with brands to promote their products or services through affiliate links on your website, blog, or social media channels. By promoting their products or services, you can earn a commission for each sale or lead generated through your referrals.
To excel in affiliate marketing, you can benefit from developing the following skills:
- The ability to create compelling and engaging content such as blog posts.
- Writing persuasive copy that encourages readers to click on affiliate links.
- Understanding SEO principles to optimize content for search engines and improve visibility, ranking, and organic traffic.
- Cultivating strong relationships with affiliate networks, merchants, and other affiliates to maximize opportunities for collaboration, support, and growth.
- Keeping up-to-date with industry trends, changes in algorithms, and new marketing strategies.
7) Virtual Assistance Services
| Estimated Pay Rates | $25 to $50 Per Hour |
| Estimated Hour Spent per week | 5 to 10 Hours per week |
| Resources needed | Computer, Internet, and project management skills |
| Experience needed | Beginners |
Virtual assistance services are about assisting busy professionals or entrepreneurs with various administrative tasks, such as email management, social media account management, research, and more.
The role of virtual assistance includes:
- Organizing, sorting, and responding to emails on behalf of clients.
- Scheduling appointments, meetings, and events and sending reminders to clients.
- Creating and scheduling posts, engaging with followers, monitoring analytics, and managing social media accounts.
- Writing blog posts, articles, newsletters, or social media content, as well as designing graphics and visuals for digital marketing purposes.
- Inputting and organizing data, maintaining databases, and managing spreadsheets.
- Assisting customers via email, chat, or phone, which addresses clients’ inquiries, resolves issues, and ensures customer satisfaction.
Virtual assistant services offer a flexible and accessible opportunity for individuals interested in pursuing a digital marketing side hustle. It allows you to leverage your skills in assisting businesses while earning income on your terms.
8) Web Development Services
| Estimated Pay Rates | $20 to $50 per hour for beginners |
| Estimated Hour Spent per week | 10 to 15 hour per week |
| Resources needed | Internet, Computer, and web development skills |
| Experience needed | Beginners |
Starting a digital side hustle in web development is a great way to earn passive income using your computer skills. Many businesses need websites, and if you have skills to create and manage them you can get paid from the comfort of your own home.
Since you can work from anywhere, you can fit it around your schedule. Just keep learning new things about coding and websites, and you can turn your hobby into a way to make extra cash online. With web development, you have the power to earn money while doing something you enjoy right from your computer.
9) Analytic Consultant
| Estimated Pay Rates | $50 to $100 per hour for beginners |
| Estimated Hour Spent per week | 10 to 20 hours per week |
| Resources needed | Computer, internet, analytical tools and software (Google analytic, Power BI) |
| Experience needed | Beginners |
Analytic consultants analyze data to provide insights and recommendations for businesses to improve performance.
The role of the analytic consultant is to identify trends, optimize strategies, and interpret metrics from online campaigns. Such metrics, identified trends, and optimized strategies help businesses in decision making.
With the growing importance of data-driven decisions in marketing, analytic consulting offers lucrative opportunities. As businesses seek to maximize their online presence, skilled consultants who can translate data into actionable insights are in high demand.
Analytic consulting presents a rewarding career path for those looking to thrive in the digital marketing landscape while earning additional income.
10) Influencer Marketing
| Estimated Pay Rates | $50 to $500 per sponsored post |
| Estimated Hour Spent per week | 5 to 20 hours per week |
| Resources needed | Cameras, lighting, and editing software |
| Experience needed | Beginners |
Influencer marketing involves collaborating with individuals who have a significant online following to promote products or services to their audience. Influencers leverage their credibility and influence to endorse brands authentically, often through sponsored content on social media platforms like Instagram, YouTube, or TikTok.
As a digital marketing side hustle, influencer marketing offers lucrative earning potential by capitalizing on the trust and engagement of influencers’ audiences. It drives brand awareness, sales, and partnerships with brands seeking to reach target demographics effectively.
11) PPC Campaign Management
| Estimated Pay Rates | $20 to $50 per hour |
| Estimated Hour Spent per week | 10 to 20 hours |
| Resources needed | Computer, Internet, and Access to ads tools |
| Experience needed | Beginners |
PPC (Pay-Per-Click) campaign management involves creating, monitoring, and optimizing online advertising campaigns to drive targeted traffic to a website or landing page.
Digital marketers strategically allocate budgets, select keywords, write ad copy, and adjust bidding strategies to maximize ROI and achieve marketing objectives.
As a digital marketing side hustle, PPC campaign management offers a rewarding career path by providing opportunities in various fields that includes:
- Online advertising
- Analytics
- Ad strategy Building
12) Online Course Creation
| Estimated Pay Rates | $20 to $200 per hour |
| Estimated Hour Spent per week | 10 to 20 hours per week |
| Resources needed | Screen recoding software, computer, Audio visual equipments |
| Experience needed | Beginners |
Online course creation is the process of creating educational content and delivering it through digital platforms such as online course marketplaces.
Content creators design courses on various subjects, from academic topics to professional skills, using multimedia resources like videos, quizzes, and presentations.
As a digital marketing side hustle, online course creation offers a rewarding career by leveraging expertise to create valuable educational content. It also generates passive income through course sales, expanding one’s reach, and establishing authority in the industry.
13) E-commerce Management
| Estimated Pay Rates | $15 to $30 per hour for beginner |
| Estimated Hour Spent per week | 10 to 20 hours per week |
| Resources needed | Computer, internet, and management tools |
| Experience needed | Beginners |
E-commerce management involves overseeing online stores to boost sales and performance. Responsibilities of E-commerce management include managing product listings, optimizing descriptions, and ensuring a smooth user experience. Further, as an E-commerce manager, you also handle inventory tracking and pricing strategies and oversee platforms like Shopify or WooCommerce.
Strong organizational skills and attention to detail are essential, along with staying updated on e-commerce trends and technologies. This role combines technical expertise with creative marketing to make online stores stand out in a competitive digital landscape.
Ready to Pick Your Digital Marketing Side Hustle?
In this blog, we explore 13 digital marketing side hustle ideas that can help you diversify your income streams and explore new opportunities in the digital world. Before selecting a side hustle, it’s crucial to recognize your skills and interests. Opting for a venture aligned with your passions not only enhances your earning potential but also sets the foundation for a sustainable career path.
Zafar Shaikh 
