h1, h2, h3, h4, .eyebrow { font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; color: var(--ink-dark); line-height: 1.12; }
.btn {
  display: inline-block;
  background: linear-gradient(135deg, #4C8DF5 0%, #4338CA 100%); color: var(--white);
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif;
  font-weight: 700; font-size: 18px;
  letter-spacing: .01em; text-transform: none;
  padding: 16px 32px;
  border: none; border-radius: 999px; cursor: pointer;
  transition: background .18s ease, transform .18s ease, box-shadow .18s ease;
}
.btn.ghost { background: transparent; color: var(--white); box-shadow: inset 0 0 0 2px rgba(255,255,255,.6); }
.btn.ghost:hover { background: rgba(255,255,255,.12); box-shadow: inset 0 0 0 2px var(--white); }
.eyebrow {
  display: inline-block;
  font-size: 14px; font-weight: 700;
  letter-spacing: .01em; text-transform: none;
  color: var(--ink-dark);
  border-bottom: 3px solid var(--amber);
  padding-bottom: 6px; margin-bottom: 22px;
}
.hl { background: linear-gradient(transparent 60%, rgba(66,98,240,.42) 60%); }
header.nav {
  position: sticky; top: 0; z-index: 60;
  border-bottom: 1px solid var(--line);
}
header.nav::before {
  content: ""; position: absolute; inset: 0;
  background: rgba(255,255,255,.92);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  pointer-events: none;
}
nav.menu a {
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif;
  font-weight: 700; font-size: 15px;
  letter-spacing: .01em; text-transform: none;
  color: var(--ink-dark);
  transition: color .18s ease;
}
.nav-cta { padding: 12px 24px; font-size: 14px; color: var(--ink-dark); }
.nav-cta:hover { color: var(--amber-deep); }
.mg-head .mi-icon {
  width: 32px; height: 32px; flex: none; border-radius: 8px;
  background: rgba(66,98,240,.1);
  display: flex; align-items: center; justify-content: center;
  transition: background .18s ease;
}
nav.menu a.mg-link:hover { color: var(--amber-deep); background: rgba(66,98,240,.08); padding-left: 24px; }
nav.menu a.mega-feature {
  flex: 1 1 400px;
  display: flex; align-items: center; gap: 14px; flex-wrap: wrap;
  padding: 16px 20px; border-radius: 12px;
  border: 1px solid rgba(66,98,240,.3);
  background: rgba(66,98,240,.05);
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 400; font-size: 15px;
  text-transform: none; letter-spacing: 0; color: var(--body);
  transition: background .18s ease, border-color .18s ease;
}
nav.menu a.mega-feature:hover { background: rgba(66,98,240,.11); border-color: var(--amber); color: var(--body); }
nav.menu a.mega-cta:hover { border-color: var(--amber); background: rgba(66,98,240,.05); color: var(--ink-dark); }
nav.menu a.mini-link:hover { background: rgba(66,98,240,.08); }
.mini-link .mi-icon { width: 34px; height: 34px; border-radius: 9px; background: rgba(66,98,240,.1); display: flex; align-items: center; justify-content: center; flex: none; transition: background .16s ease; }
/* ---------- breadcrumb ---------- */
.crumb { position: relative; z-index: 3; padding-top: 26px; font-size: 13px; color: var(--muted-on-dark); }
.crumb a { color: var(--muted-on-dark); }
.crumb a:hover { color: var(--amber); }
.crumb span[aria-current] { color: var(--white); }
/* ---------- HERO (matches homepage exactly) ---------- */
.hero {
  background-color: var(--ink-darker);
  background-image: url('/hero-bg.jpg');
  background-size: cover;
  background-position: center;
  color: var(--white);
  position: relative;
  overflow: hidden;
  margin-top: -75px;
  padding: 170px 0 110px;
  text-align: center;
}
.hero::after {
  content: ""; position: absolute; inset: 0; z-index: 1;
  background-image:
    linear-gradient(180deg, rgba(20,22,30,.9) 0%, rgba(20,22,30,.72) 42%, rgba(20,22,30,.92) 100%),
    radial-gradient(ellipse 120% 90% at 50% 50%, transparent 55%, rgba(20,22,30,.55) 100%);
  pointer-events: none;
}
.hero h1 {
  color: var(--white);
  font-size: clamp(38px, 5.8vw, 74px);
  font-weight: 700; text-transform: none; letter-spacing: -0.01em;
  line-height: 1.04;
  text-shadow: 0 4px 40px rgba(0,0,0,.55);
  margin-top: 22px;
}
.hero h1 .ast {
  color: var(--amber);
  display: inline-block;
  font-size: .5em;
  vertical-align: top;
  line-height: 1.15;
  text-shadow: 0 0 44px rgba(66,98,240,.65);
  animation: pulse 2.6s ease-in-out infinite;
}
.hero h1 .line2 { color: var(--amber); text-shadow: 0 0 70px rgba(66,98,240,.4); }
.hero .rotator-line {
  margin: 24px auto 0;
  font-size: clamp(17px, 2.1vw, 21px);
  color: #C4C8D2;
  max-width: 680px;
  text-shadow: 0 2px 18px rgba(0,0,0,.5);
}
.hero .rotator {
  display: inline-block;
  color: var(--white);
  font-weight: 700;
  border-bottom: 3px solid var(--amber);
  min-width: 110px;
  transition: opacity .3s ease, transform .3s ease;
}
.hero-actions { display: flex; align-items: center; justify-content: center; gap: 18px; flex-wrap: wrap; margin: 42px 0 30px; position: relative; z-index: 2; }
.hero-actions .btn .arr { display: inline-block; transition: transform .18s ease; margin-left: 4px; }
.hero-actions .btn:hover .arr { transform: translateX(5px); }
@media (max-width: 600px) { .hero-actions { flex-direction: column; } .hero-actions .btn { width: 100%; text-align: center; } }
.hero .proofline {
  display: flex; flex-direction: column; align-items: center;
  gap: 10px;
  position: relative; z-index: 2;
  font-size: 14px;
}
.hero .stars b { color: var(--amber); }
.hero-trust { color: #838A9C; letter-spacing: .01em; font-size: 13px; }
.hero-trust b { color: var(--muted-on-dark); font-weight: 700; }
/* ---------- sections (matches homepage) ---------- */
.section { padding: 90px 0; }
.section.dark .eyebrow { color: var(--white); }
.section-head h2 { font-size: clamp(32px, 4.2vw, 48px); text-transform: none; }
/* ---------- intro / definition ---------- */
.intro-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 64px; align-items: center; }
@media (max-width: 900px) { .intro-grid { grid-template-columns: 1fr; gap: 40px; } }
.intro-copy p { margin-bottom: 18px; font-size: 18px; }
.intro-copy .lede { font-size: 20px; font-weight: 600; color: var(--ink-dark); }
.benefit-list { list-style: none; margin-top: 8px; }
.benefit-list li { display: flex; align-items: flex-start; gap: 16px; padding: 14px 0; border-top: 1px solid var(--line); font-weight: 600; color: var(--ink-dark); }
.benefit-list li:first-child { border-top: none; }
.benefit-icon {
  width: 34px; height: 34px; border-radius: 50%; flex: 0 0 auto; margin-top: 1px;
  background: var(--amber); display: flex; align-items: center; justify-content: center;
}
.benefit-icon svg { width: 16px; height: 16px; stroke: var(--ink-dark); fill: none; stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.intro-panel {
  background: var(--ink-dark); border-radius: 24px; padding: 40px 36px;
  box-shadow: 0 40px 90px -40px rgba(20,22,30,.5);
}
.intro-panel .ip-eyebrow { color: var(--amber); font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; letter-spacing: .01em; text-transform: none; font-size: 13px; margin-bottom: 16px; display: block; }
.intro-panel p { color: var(--muted-on-dark); font-size: 16px; margin-bottom: 22px; }
.ip-list { list-style: none; padding: 0; margin: 0; }
.ip-list li {
  display: flex; align-items: center; gap: 14px;
  background: var(--ink-darker); border: 1px solid var(--line-on-dark); border-radius: 14px;
  padding: 14px 16px; margin-bottom: 10px;
  font-weight: 600; color: var(--white); font-size: 15px;
}
.ip-x {
  width: 30px; height: 30px; border-radius: 50%; flex: 0 0 auto;
  background: rgba(229,72,77,.16); color: #E5484D;
  display: flex; align-items: center; justify-content: center;
}
.ip-x svg { width: 13px; height: 13px; stroke: #E5484D; fill: none; stroke-width: 2.6; stroke-linecap: round; }
/* ---------- glossary-style table (reused visual, general purpose) ---------- */
.gloss-row { display: grid; grid-template-columns: 200px 1fr; border-top: 1px solid var(--line); }
.gloss-row:first-child { border-top: none; }
.gloss-term {
  background: var(--off); padding: 24px 28px;
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; color: var(--ink-dark);
  display: flex; flex-direction: column; justify-content: center;
}
.gloss-term span { display: block; font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 400; color: var(--muted); font-size: 13px; text-transform: none; letter-spacing: 0; margin-top: 4px; }
.gloss-def { padding: 24px 28px; font-size: 16px; color: var(--body); display: flex; align-items: center; }
@media (max-width: 700px) { .gloss-row { grid-template-columns: 1fr; } .gloss-term { border-bottom: 1px solid var(--line); } }
/* ---------- diff-card (comparison tables, reused twice) ---------- */
.diff-card {
  background: var(--white); border: 1px solid var(--line); border-radius: 20px;
  overflow: hidden; box-shadow: 0 40px 90px -50px rgba(20,22,30,.35), 0 2px 0 rgba(20,22,30,.02);
}
.diff-head-new { color: var(--amber-deep); background: rgba(66,98,240,.08); }
.diff-cell-new { color: var(--ink-dark); font-weight: 600; background: rgba(66,98,240,.04); }
.diff-row:hover .diff-cell-new { background: rgba(66,98,240,.09); }
/* ---------- ai-card style panel (reused for auction mechanics) ---------- */
.ai-visibility { background: var(--off); padding: 90px 0; }
.ai-card {
  position: relative;
  background: linear-gradient(135deg, #5B8DFF 0%, #3866E8 55%, #1E44C4 100%);
  border-radius: 32px;
  display: grid; grid-template-columns: 1fr 1.05fr; grid-template-rows: auto auto; gap: 50px;
  grid-template-areas: "copy media" "btn media";
  align-items: center;
  padding: 64px 60px;
  box-shadow: 0 50px 100px -20px rgba(30,68,196,.45), 0 10px 40px rgba(30,68,196,.2);
  overflow: hidden;
}
.ai-copy ol { color: rgba(255,255,255,.92); font-size: 16px; line-height: 1.7; margin: 0 0 30px 22px; max-width: 480px; }
.ai-copy ol li { margin-bottom: 6px; }
.ai-copy ol b { color: var(--white); }
@media (max-width: 700px) { .ai-platforms { grid-template-columns: 1fr; } }
@media (max-width: 480px) { .ai-card { padding: 36px 20px; border-radius: 24px; } .ai-pill { position: static; transform: none; margin-top: 20px; display: inline-flex; max-width: none; } .ai-media { padding-bottom: 0; } .ai-shift { flex-wrap: wrap; } }
/* ---------- how we work / process (identical pattern, reused) ---------- */
.hww-boxes { text-align: center; }
.hww-item .hww-title > figure {
  z-index: 0; margin: 0; position: absolute; left: 50%; top: 50%;
  width: 215px; height: 208px;
  transform: translate(-50%, -50%) rotate(-4deg);
  transition: width .3s ease 0s, height .3s ease 0s, transform .3s ease 0s;
}
.hww-item.item-1 .hww-title > figure { background: #F6C79E; border-radius: 42% 58% 63% 37% / 41% 44% 56% 59%; transform: translate(-50%, -50%) rotate(-6deg); }
.hww-item.item-2 .hww-title > figure { background: #F4D35E; border-radius: 58% 42% 39% 61% / 62% 41% 59% 38%; transform: translate(-50%, -50%) rotate(4deg); }
.hww-item.item-3 .hww-title > figure { background: #A9DEEB; border-radius: 46% 54% 61% 39% / 53% 47% 53% 47%; transform: translate(-50%, -50%) rotate(-3deg); }
.hww-item.item-4 .hww-title > figure { background: #F2B4B4; border-radius: 61% 39% 43% 57% / 42% 60% 40% 58%; transform: translate(-50%, -50%) rotate(5deg); }
.hww-item.item-5 .hww-title > figure { background: #A9DFC4; border-radius: 39% 61% 57% 43% / 58% 39% 61% 42%; transform: translate(-50%, -50%) rotate(-5deg); }
.hww-item.item-6 .hww-title > figure { background: #CBB6EA; border-radius: 55% 45% 40% 60% / 45% 55% 45% 55%; transform: translate(-50%, -50%) rotate(3deg); }
.hww-item .hww-title h3 { font-size: 32px; font-weight: 600; line-height: 1; margin: 10px 0 8px; transition: font-size .4s ease 0s; z-index: 1; position: relative; color: var(--ink-dark); }
.hww-item .hww-title.active > h3 { font-size: 24px; }
/* ---------- service cards (reused for campaign types / what's included / industries) ---------- */
.svc-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 1000px) { .grid-3 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .grid-3 { grid-template-columns: 1fr; } }
.svc {
  background: var(--white);
  border: 1px solid var(--line);
  padding: 34px 28px 30px;
  position: relative;
  display: flex; flex-direction: column;
  transition: transform .22s ease, box-shadow .22s ease, border-color .22s ease;
  overflow: hidden;
}
.svc-icon {
  width: 54px; height: 54px;
  background: rgba(66,98,240,.12);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 18px;
  transition: background .22s ease, transform .22s ease;
}
/* ---------- band / stat (reused) ---------- */
.band { background: var(--ink-dark); color: var(--white); padding: 80px 0; text-align: center; }
.band h2 { color: rgb(250, 250, 250); font-size: clamp(30px, 4.2vw, 46px); text-transform: none; max-width: 880px; margin: 0 auto 18px; }
/* ---------- case study cards (static grid, not carousel) ---------- */
.cs-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; }
@media (max-width: 900px) { .cs-grid { grid-template-columns: 1fr; } }
.cs-card {
  background: var(--ink-dark);
  display: flex; flex-direction: column;
  transition: transform .3s ease, box-shadow .3s ease;
  position: relative;
}
.cs-media { position: relative; aspect-ratio: 4/3; overflow: hidden; background: var(--off); }
.cs-card:hover .cs-badge { transform: translate(-50%, 50%) scale(1.07); box-shadow: 0 12px 30px rgba(66,98,240,.3); }
.cs-body h3 { color: var(--amber); font-size: 20px; line-height: 1.35; flex: 1; }
/* ---------- testimonials (reused) ---------- */
.testi-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; }
@media (max-width: 900px) { .testi-grid { grid-template-columns: 1fr; } }
.testi {
  background: var(--ink-darker);
  border: 1px solid var(--line-on-dark);
  padding: 38px 32px; position: relative;
  transition: transform .2s ease, border-color .2s ease;
}
.testi:hover { transform: translateY(-4px); border-color: var(--amber); }
.testi::before {
  content: "\201C";
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif;
  font-size: 84px; color: var(--amber);
  position: absolute; top: 6px; left: 22px; line-height: 1; opacity: .4;
}
.testi p { font-size: 18px; margin-bottom: 20px; position: relative; color: #D5D8E0; }
.testi .who { font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; text-transform: none; letter-spacing: .01em; font-size: 14px; color: var(--white); }
.testi .who span { display: block; color: var(--amber); font-size: 13px; margin-top: 2px; }
/* ---------- why-us grid ---------- */
.why-grid { grid-template-columns: repeat(3, 1fr); }
/* ---------- author / founder box (reused) ---------- */
.founder { display: grid; grid-template-columns: 200px 1fr; gap: 40px; align-items: center; }
@media (max-width: 700px) { .founder { grid-template-columns: 1fr; } }
.founder .photo {
  position: relative;
  aspect-ratio: 4/5; background: var(--ink-dark);
  display: flex; align-items: center; justify-content: center;
  border-bottom: 6px solid var(--amber);
  overflow: hidden;
}
.founder .role { color: var(--amber-deep); font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; text-transform: none; letter-spacing: .01em; font-size: 13px; margin: 4px 0 14px; }
.founder h3 { font-size: 26px; text-transform: none; margin-bottom: 2px; }
.founder p { color: var(--muted); margin-bottom: 12px; font-size: 16px; }
.author-box { border: 1px solid var(--line); border-radius: 20px; padding: 36px; background: var(--white); }
/* ---------- faq (reused) ---------- */
.faq { max-width: 820px; margin: 0 auto; }
.faq details p { color: var(--muted); padding: 0 0 20px; font-size: 16px; }
/* ---------- related links strip ---------- */
.related-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
@media (max-width: 900px) { .related-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .related-grid { grid-template-columns: 1fr; } }
.related-link {
  display: flex; align-items: center; gap: 14px;
  background: var(--white); border: 1px solid var(--line);
  padding: 20px 22px; font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700;
  font-size: 15px; letter-spacing: .01em; text-transform: none; color: var(--ink-dark);
  transition: border-color .2s ease, transform .2s ease, box-shadow .2s ease;
}
.related-link:hover { border-color: var(--amber); transform: translateY(-3px); box-shadow: 0 14px 30px rgba(38,41,54,.1); color: var(--ink-dark); }
.related-link .ri {
  width: 38px; height: 38px; border-radius: 50%; flex: 0 0 auto;
  background: rgba(66,98,240,.12); display: flex; align-items: center; justify-content: center;
}
.related-link .ri svg { width: 18px; height: 18px; stroke: var(--amber-deep); fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.related-link .arrow { margin-left: auto; color: var(--amber-deep); }
/* ---------- blog grid (reused) ---------- */
.blog-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; }
.post {
  background: var(--white); border: 1px solid var(--line);
  display: flex; flex-direction: column;
  transition: transform .2s ease, box-shadow .2s ease;
  overflow: hidden;
}
/* ---------- final cta (reused) ---------- */
.final { background: var(--off); padding: 90px 0; }
.final-card {
  position: relative;
  background: linear-gradient(135deg, #FFCF4D 0%, #4262F0 55%, #3450C7 100%);
  border-radius: 32px;
  display: grid; grid-template-columns: 1.05fr 1fr; gap: 50px; align-items: center;
  padding: 64px 60px;
  box-shadow: 0 50px 100px -20px rgba(224,143,0,.4), 0 10px 40px rgba(224,143,0,.2);
  overflow: hidden;
}
.f-badge {
  display: inline-flex; align-items: center; gap: 9px;
  padding: 10px 20px; border-radius: 999px;
  background: rgba(38,41,54,.1); border: 1px solid rgba(38,41,54,.25);
  color: var(--ink-dark); font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700;
  letter-spacing: .01em; font-size: 13px; text-transform: none; margin-bottom: 26px;
}
.f-badge svg { width: 16px; height: 16px; stroke: var(--ink-dark); fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.final-copy h2 {
  color: var(--ink-dark); font-size: clamp(28px, 3.4vw, 42px); text-transform: none;
  line-height: 1.18; margin: 0 0 20px; text-shadow: none; max-width: none;
}
.final-copy > p { color: rgba(38,41,54,.82); font-size: 18px; line-height: 1.65; max-width: 520px; margin: 0 0 30px; }
.f-checklist li { display: flex; align-items: center; gap: 14px; color: var(--ink-dark); font-weight: 600; font-size: 16px; }
.f-checklist .check {
  width: 26px; height: 26px; border-radius: 50%; background: var(--white);
  display: flex; align-items: center; justify-content: center; flex: 0 0 auto;
  box-shadow: 0 4px 10px rgba(38,41,54,.15);
}
.f-btn-primary {
  display: inline-flex; align-items: center; gap: 16px;
  background: var(--ink-dark); color: var(--white);
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 16px;
  padding: 8px 8px 8px 26px; border-radius: 999px;
  transition: transform .2s ease, box-shadow .2s ease;
}
.f-btn-primary .arrow-circle {
  width: 42px; height: 42px; border-radius: 50%;
  background: var(--white); color: var(--ink-dark);
  display: flex; align-items: center; justify-content: center; flex: 0 0 auto;
}
.f-btn-primary .arrow-circle svg { width: 18px; height: 18px; stroke: var(--ink-dark); fill: none; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.f-btn-primary:hover { transform: translateY(-2px); box-shadow: 0 14px 30px rgba(38,41,54,.28); }
.f-btn-ghost {
  display: inline-flex; align-items: center; gap: 10px;
  background: transparent; color: var(--ink-dark);
  border: 1.5px solid rgba(38,41,54,.4);
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 16px;
  padding: 14px 28px; border-radius: 999px;
  transition: background .2s ease, border-color .2s ease, transform .2s ease;
}
.f-btn-ghost svg { width: 18px; height: 18px; stroke: var(--ink-dark); fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.f-btn-ghost:hover { background: rgba(38,41,54,.1); border-color: var(--ink-dark); transform: translateY(-2px); }
.final-copy .fine-print { color: rgba(38,41,54,.75); font-size: 14px; margin: 0; }
.final-media img {
  width: 100%; height: 100%; object-fit: cover; object-position: 35% 18%;
  border-radius: 22px; display: block; aspect-ratio: 4 / 3.3;
  box-shadow: 0 24px 60px rgba(38,41,54,.3);
}
/* ---------- footer (identical) ---------- */
footer { background: var(--ink-darkest); color: var(--muted-on-dark); padding: 80px 0 0; font-size: 15px; }
.socials a {
  width: 40px; height: 40px;
  border: 1px solid var(--line-on-dark);
  display: flex; align-items: center; justify-content: center;
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 13px;
  color: var(--muted-on-dark); padding: 0;
  transition: border-color .18s ease, color .18s ease, transform .18s ease;
}
.foot-capture { display: flex; }
.foot-capture input {
  flex: 1; min-width: 0;
  background: var(--ink-darker);
  border: 1px solid var(--line-on-dark); border-right: none;
  padding: 13px 16px; font-size: 15px; color: var(--white);
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; border-radius: 0;
}
.foot-capture input:focus { outline: none; border-color: var(--amber); }
.foot-capture button {
  background: var(--amber); color: var(--ink-dark);
  border: none; border-radius: 0; padding: 13px 24px;
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700;
  letter-spacing: .01em; text-transform: none; font-size: 14px; cursor: pointer;
  transition: background .18s ease;
}
.badge-row img { height: 92px; width: auto; transition: transform .2s ease; }
.foot-bottom { border-top: 1px solid var(--line-on-dark); padding: 26px 0 32px; text-align: center; font-size: 13px; color: #7A8090; }
/* ============ EDITORIAL BLOG POST COMPONENTS ============ */

/* light post hero */
.post-hero-light {
  background: linear-gradient(160deg, rgba(66,98,240,.10) 0%, var(--white) 55%);
  padding: 64px 0 48px;
  text-align: left;
}
.post-hero-light .crumb { position: static; padding-top: 0; color: var(--muted); }
.post-hero-light .crumb a { color: var(--muted); }
.post-hero-light .crumb a:hover { color: var(--amber-deep); }
.post-hero-light .crumb span[aria-current] { color: var(--ink-dark); }
.post-hero-light .post-tag-light {
  display: inline-flex; align-items: center; gap: 8px; margin-top: 22px;
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 12px;
  letter-spacing: .01em; text-transform: none; color: var(--amber-deep);
}
.post-hero-light h1 {
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700;
  font-size: clamp(32px, 4.4vw, 50px); text-transform: none; letter-spacing: -0.01em;
  line-height: 1.12; color: var(--ink-dark); max-width: 780px; margin-top: 14px;
}
.post-hero-light .post-dek {
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-size: 20px; line-height: 1.55; color: var(--muted);
  max-width: 640px; margin-top: 18px;
}
.post-author-row { display: flex; align-items: center; gap: 14px; margin-top: 30px; }
.post-author-row img { width: 46px; height: 46px; border-radius: 50%; object-fit: cover; }
.post-author-row .pa-name { font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 15px; color: var(--ink-dark); }
.post-author-row .pa-role { font-size: 13px; color: var(--muted); }
.post-author-row .pa-dot { color: var(--muted); margin: 0 8px; }
.post-author-row .pa-meta { display: flex; align-items: center; flex-wrap: wrap; font-size: 13px; color: var(--muted); }
/* narrow editorial column */
.post-narrow { max-width: 700px; margin: 0 auto; }
.post-narrow > * + * { margin-top: 22px; }
.post-narrow h2 { font-size: clamp(24px, 2.6vw, 30px); text-transform: none; letter-spacing: -0.005em; margin-top: 48px; color: var(--ink-dark); }
.post-narrow p { font-size: 18px; line-height: 1.7; color: var(--body); }
.post-narrow p b { color: var(--ink-dark); }
/* short answer callout */
.short-answer { border-left: 3px solid var(--amber); background: var(--off); border-radius: 4px; padding: 22px 26px; }
.short-answer .sa-label { display: block; font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 12px; letter-spacing: .01em; text-transform: none; color: var(--amber-deep); margin-bottom: 8px; }
.short-answer p { margin: 0; font-size: 16px; }
/* how it stacks box */
.stack-box { background: var(--off); border-radius: 4px; padding: 24px 28px; }
.stack-box .sb-label { display: block; font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 12px; letter-spacing: .01em; text-transform: none; color: var(--muted); margin-bottom: 14px; }
.stack-box ul { list-style: none; }
.stack-box li { position: relative; padding-left: 20px; margin-bottom: 10px; font-size: 16px; color: var(--body); }
.stack-box li:last-child { margin-bottom: 0; }
.stack-box li::before { content: ""; position: absolute; left: 0; top: 9px; width: 7px; height: 7px; border-radius: 50%; background: var(--amber); }
.stack-box li b { color: var(--ink-dark); }
/* pull quote */
.pull-quote { border-left: 3px solid var(--amber); padding: 4px 0 4px 26px; }
.pull-quote p { font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 400; font-size: clamp(21px, 2.4vw, 26px); line-height: 1.4; color: var(--ink-dark); margin: 0; }
/* utility row */
.utility-row { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; padding-top: 28px; margin-top: 40px; border-top: 1px solid var(--line); font-size: 14px; color: var(--muted); }
.utility-row a { color: var(--amber-deep); font-weight: 700; }
.utility-row a:hover { color: var(--ink-dark); }
/* simple faq (plain, no card bg) */
.faq-plain { max-width: 700px; margin: 0 auto; }
.faq-plain details { border-bottom: 1px solid var(--line); padding: 20px 0; }
.faq-plain summary { font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 16px; color: var(--ink-dark); cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 16px; }
.faq-plain summary::-webkit-details-marker { display: none; }
.faq-plain summary::after { content: "+"; font-size: 20px; color: var(--amber-deep); transition: transform .2s ease; flex: none; }
.faq-plain details[open] summary::after { transform: rotate(45deg); }
.faq-plain details p { margin-top: 12px; font-size: 15px; color: var(--muted); line-height: 1.65; }
/* simple related insights (text only, no images) */
.simple-related-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
@media (max-width: 900px) { .simple-related-grid { grid-template-columns: 1fr; } }
.simple-related-card { display: block; }
.simple-related-card .src-tag { display: inline-block; font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 11px; letter-spacing: .01em; text-transform: none; color: var(--amber-deep); margin-bottom: 10px; }
.simple-related-card h3 { font-size: 18px; text-transform: none; line-height: 1.35; margin-bottom: 12px; color: var(--ink-dark); transition: color .16s ease; }
.simple-related-card:hover h3 { color: var(--amber-deep); }
.simple-related-card .src-link { font-size: 14px; font-weight: 700; color: var(--ink-dark); }
.simple-related-card:hover .src-link { color: var(--amber-deep); }
/* simple final CTA with steps */
.simple-cta-inner { display: grid; grid-template-columns: 1.2fr .8fr; gap: 56px; align-items: center; }
@media (max-width: 800px) { .simple-cta-inner { grid-template-columns: 1fr; gap: 36px; } }
.simple-cta-copy h2 { color: rgb(250, 250, 250); font-size: clamp(28px, 3.6vw, 40px); text-transform: none; line-height: 1.15; }
.simple-cta-copy h2 .hl { color: var(--amber); font-style: italic; }
.simple-cta-copy p { color: var(--muted-on-dark); font-size: 18px; margin-top: 16px; max-width: 480px; }
.simple-cta-actions { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 28px; }
.simple-cta-photo { position: relative; border-radius: 16px; overflow: hidden; aspect-ratio: 4/3; }
.simple-cta-photo img { width: 100%; height: 100%; object-fit: cover; }
.cta-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 56px; padding-top: 40px; border-top: 1px solid var(--line-on-dark); }
@media (max-width: 800px) { .cta-steps { grid-template-columns: 1fr; } }
.cta-steps .cs-num { font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 11px; letter-spacing: .01em; text-transform: none; color: var(--amber); margin-bottom: 8px; }
.cta-steps h4 { color: var(--white); font-size: 15px; margin-bottom: 6px; }
.cta-steps p { color: var(--muted-on-dark); font-size: 14px; }
/* ---------- blog index hero + pagination ---------- */
.blog-index-hero { padding-bottom: 56px; }
.blog-count { color: var(--muted); font-size: 15px; margin-top: 18px; }
.blog-pagination {
  display: flex; align-items: center; justify-content: space-between;
  margin-top: 56px; padding-top: 32px; border-top: 1px solid var(--line);
  flex-wrap: wrap; gap: 18px;
}
.bp-side { flex: 1; display: flex; }
.bp-side.bp-right { justify-content: flex-end; }
.bp-nav {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 15px;
  color: var(--ink-dark); padding: 12px 22px; border-radius: 999px;
  border: 1px solid var(--line); transition: border-color .18s ease, background .18s ease, color .18s ease;
}
.bp-nav:hover { border-color: var(--amber); background: rgba(66,98,240,.06); color: var(--amber-deep); }
.bp-nav.disabled { color: var(--muted); border-color: var(--line); pointer-events: none; opacity: .5; }
.bp-pages { display: flex; gap: 8px; }
.bp-page {
  display: inline-flex; align-items: center; justify-content: center;
  width: 40px; height: 40px; border-radius: 50%;
  font-family: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, sans-serif; font-weight: 700; font-size: 14px;
  color: var(--ink-dark); border: 1px solid var(--line);
  transition: border-color .18s ease, background .18s ease, color .18s ease;
}
.bp-page:hover { border-color: var(--amber); color: var(--amber-deep); }
.bp-page.current { background: var(--ink-dark); color: var(--white); border-color: var(--ink-dark); }
@media (max-width: 640px) { .blog-pagination { justify-content: center; } .bp-side { flex: none; } }