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From SMEs launching a new product, to established enterprises looking to increase market share, we’ve helped achieve it all.
We’re trusted by global companies across industries including retail, finance, IT, government, technology, real estate, aged care, hospitality and more.
Are you searching for a skilled PPC agency to elevate your business’s online visibility? Our award-winning team at DigitalRyze specializes in creating customized PPC campaigns to target your audience effectively. By optimizing your ads for geographically-related searches, we ensure that when potential customers look for services or products you offer, your business stands out on their search pages. With DigitalRyze’s strategic approach, you can outshine competitors in your area and attract more valuable leads and customers. Let us help you implement a successful PPC strategy that drives results.
From SMEs launching a new product, to established enterprises looking to increase market share, we’ve helped achieve it all.
We’re trusted by global companies across industries including retail, finance, IT, government, technology, real estate, aged care, hospitality and more.
Pay Per Click spans a range of online channels, each of which requires specialised technical and creative skills. Our highly experienced PPC specialists will take the day-to-day pressure off you so you can focus on key metrics, be it lead generation or eCommerce revenue.
Search Ads
Target your most valuable customers with the right message at the right time via search results and local map listing with paid search ads. Whether it’s Google Search or Bing Ads, our proactive PPC team will ensure you generate leads and sales cost-effectively.
Display Ads
Promote your products and services with compelling web display banners, designed specifically to increase brand awareness and drive quality website traffic. DigitalRyze’s Paid Media team will roll out low cost per click ad campaigns that inspire action.
Shopping Ads
Beat your eCommerce sales targets with informative and visual Google Shopping ad campaigns that put your products in front of your perfect sales-ready audience. Our PPC specialists will enable you to deliver a fantastic return on ad spend.
YouTube Ads
With over 2.49 billion monthly active users globally, YouTube is the ideal platform for businesses to reach new audiences. Turn YouTube viewers into customers using targeted, irresistible video ads with the help of DigitalRyze as your YouTube advertising agency.
Paid Social Ads
Go beyond Paid Search with sharpshooting social media ads via Facebook, LinkedIn, Instagram, Tiktok, Pinterest or Spotify. Target highly relevant audiences and drive clicks to your landing pages using our expert PPC services.
Capterra Ads
Gain maximum exposure for your SaaS product with our PPC services through Capterra’s PPC advertising program. Fill your software sales pipeline faster with qualified prospects using DigitalRyze’s award-winning ad management services.
DigitalRyze is a Google Premier Partner, a title awarded to only a few percentage of all global agencies. We were one of the first Select Partner, pioneering advertising on this platform. We continue to be a Facebook Business Partner and have recently been recognised as a HubSpot Premium Partner for the work we do in marketing automation. DigitalRyze is also recognised as one of the Top Full-Service Digital Agency on independent review platform, Clutch and is named one of the top-ranked workplaces globally.
As an award winning digital services agency, we have the skills and experience to transform your PPC strategy to see tangible results.
Full Transparency
and Accountability
With DigitalRyze as your PPC company, you can rest assured that 100% of your ad budget is directed to the ad platform. No opaque media mark-ups. No vague commissions. Every $ is reported on, so you have complete visibility on campaigns managed by our team.
Experience
Thorough
PPC Excellence
We’ve run thousands of high ROI PPC ad campaigns for hundreds of businesses across a wide range of industries, as well as winning multiple digital marketing awards for our work. Whether your end goal is sales, lead generation or awareness, our dedicated team has hands-on experience maximising returns from ad budgets.
Take Advantage of
Industry-Leading
Tools and Talent
Our dedicated Paid Media team work on your marketing strategy, competitor analysis, campaign development, optimisation and analysis using the best tools and resources available in the market, so you don’t have to spend on your own subscriptions.
Content Strategy
Aligned with
Business Goals
DigitalRyze doesn’t hide behind vanity metrics. As your strategic marketing partner, we ensure that our PPC services are aligned with your key business objectives. We take the time to understand your business model and buyer journey before launching campaigns.
Experience the tangible results of our digital marketing efforts in client case studies
Over the 5+ years we’ve been in business as a digital marketing agency, we’ve developed a hyper-focused approach to providing exceptional PPC (Pay-Per-Click) services. It’s this approach that allows us to direct our efforts onto the many aspects that constitute effective PPC campaigns, while also being able to tailor our strategies to suit each business’s distinct market landscape.
At DigitalRyze, we begin by understanding your business objectives, target audience, and specific goals through an in-depth consultation. This discovery phase helps us set clear, measurable goals for your PPC campaigns, ensuring alignment with your overall marketing strategy.
We conduct thorough research on your industry, market trends, and competitors. This analysis helps us identify opportunities, benchmark performance, and develop a competitive edge for your PPC campaigns.
We perform extensive keyword research to identify the most relevant and high-performing keywords for your campaigns. By focusing on keywords that attract qualified traffic, we ensure that your ads reach the right audience at the right time.
We develop a strategic plan for your PPC campaigns, including ad group structuring, budget allocation, and bid management. This step ensures that your campaigns are organized efficiently to maximize ROI and achieve your desired outcomes.
Our creative team crafts compelling ad copy and designs eye-catching visuals that resonate with your target audience. We focus on creating ads that drive clicks and conversions, while maintaining consistency with your brand’s voice and messaging.
Once the ads and landing pages are ready, we launch your PPC campaigns across the chosen platforms. We continuously monitor the performance of the campaigns, tracking key metrics such as click-through rates, conversion rates, and cost-per-click.
Using advanced analytics tools, we analyze the performance of your PPC campaigns in real-time. We provide detailed reports that offer insights into campaign performance, highlighting successes and areas for improvement.
Our work speaks
DigitalRyze's team goes above and beyond to deliver results. Their dedication and professionalism make them an invaluable partner for our digital marketing needs.
It's rare to find a partner like DigitalRyze. Their dedication to our success and unwavering support have made them invaluable to our business.
We've seen remarkable growth since partnering with DigitalRyze. Their data-driven strategies and exceptional service have helped us stay ahead in a competitive market.
We've seen remarkable growth since partnering with DigitalRyze. Their data-driven strategies and exceptional service have helped us stay ahead in a competitive market.
Request your free audit today. We’ll increase your visibility, drive more leads and skyrocket your sales.
Pay-per-click (or PPC) is an online advertising model that drives traffic to a website. When an ad is clicked upon, the advertiser will pay a specific fee to the platform’s publisher. This means the amount of money an advertiser will spend on a PPC advertisement will depend on the amount of clicks it gets.
PPC ads can be found in most corners of the web, including search engine result pages, YouTube videos, web pages, social media, and mobile or desktop apps. In the same way it can exist in countless online spaces, PPC also takes numerous forms: a graphic playing before a compilation of cat videos on YouTube, a snazzy banner above a web page dedicated to cake recipes, or a box of text in a Google search engine results page.
Chances are, if you go online, you’re going to be exposed to PPC ads. PPC advertising is an extremely popular form of digital marketing for this very reason. It is considered one of the most effective components of a digital strategy across the world, with most online businesses already involved in some form of PPC advertising.
As with most areas of digital marketing: the answer really depends on your business.
If your business has the time and resources to invest in high-quality, data-driven PPC then the answer is a definite yes.
PPC ads are typically considered to be worthwhile as the cost of the ‘click’ will ideally be considerably less than the profit generated from the click’s sales. Of course, this outlook assumes that every click will convert into a sale, which is often not the case. However, one thing is for certain: the more targeted a campaign is, the more likely a click will convert into a sale or a lead.
A research and data-driven approach to PPC can make all the difference in outranking your competitors and securing your business that enviable number 1 placement in a Google search engine results page.
PPC is also a delicate science that must be treated with ongoing care. If you can’t spare the time or resources to support a comprehensive PPC campaign, your business runs a considerable risk of wasting money on irrelevant or under-performing keywords. In this case, it may be a better idea to consider other online marketing methods that aren’t so dependent on consistent monitoring.
Again, there isn’t a straightforward answer or a one-size-fits-all PPC objective that all businesses should strive towards. Every business will require a different approach to PPC that aligns with their goals and the products or services they provide.
In any case, no other digital marketing method can compare with PPC when generating fast, meaningful results. PPC means a business can, hypothetically, climb to the top of a Google search engine results page almost instantaneously. By catching the eye of your target audience as they browse the internet, your website will attract more traffic. Website traffic is a precursor to meeting your online marketing goals: whether that is growing sales, increasing business visibility or improving quality leads.
At the risk of sounding like a broken record: it depends on your business.
All industries have different benchmarks of what constitutes a ‘good’ CTR. The average across all industries is around 2% for search ads and approximately 0.4% for display ads. Anything that exceeds these percentages would most likely be considered ‘good’.
However, it’s important to note that a ‘good’ CTR may be higher or lower than these percentages, depending on your industry.
PPC ad campaigns require you to have in-depth knowledge about ad platforms like Google Ads and Bing ads, Google Analytics, landing pages, web design, tracking and more. Mastering these ad management skills is exceptionally time-consuming for in-house marketers that are already juggling competing priorities. This is why working with PPC experts is best.
If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business.
Call us on +91 7600443625
Offices
India
B-812/A, World Trade Tower
Makarba, Ahmedabad,
Gujarat 380051
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