This guide to white label SEO has been fully updated in 2025 to include the latest services, outsourcing models, and pricing strategies agencies are using.
Do you need to expand your team to scale your SEO agency services? Or are you an SME looking to improve your online visibility by outsourcing your SEO needs? If so, then this blog is for you.
In this blog, we discuss how White Label SEO can be the solution you’ve been searching for. We dig deep into its benefits, importance, and how white-label SEO agency partnerships can elevate your business’s online presence to new heights.
So, are you ready to explore what is White Label SEO and how it can revolutionize your digital strategy and move your business forward?
Let’s dive in.
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What is White Label SEO?
In simple terms white label SEO is a type of outsourcing that offers SEO services to third party clients.
For example: You are having digital marketing agency with the name “ABC marketing” that offers various services like web design, social media management, and SEO. However, you don’t have the expertise or resources to handle SEO in-house. So, you decided to partner with a White Label SEO company, such as “SEO Masters,” to fulfill your clients’ SEO needs.
Thus, “SEO Masters” enables you to provide SEO services to your clients using your own brand name, without the need to perform the SEO tasks yourself. This is called white label SEO service.
White label SEO services distinguishes itself from other outsourcing services because when you engage a freelancer or agency to handle SEO for your client, they typically maintain their own identity or brand.
Contrastingly, with white label SEO services, you can present the SEO service as your own, your client will never know that you are outsourcing your work to the third-party.
So, after knowing what is white label SEO let us discuss its advantage in the next section.
White Label SEO Company vs White Label SEO Agency
When exploring providers, you’ll often see both white label SEO companies and white label SEO agencies. Here’s the difference:
White Label SEO Company → Specialises in specific tasks like link building, content creation, or keyword research. They’re best for agencies needing to outsource one or two services.
White Label SEO Agency → Provides a complete SEO solution, from audits and on-page optimisation to local SEO and reporting. They act as an extension of your team and manage campaigns end-to-end.
👉 If you’re a freelancer or a small agency, a company can fill skill gaps. For larger agencies with multiple clients, a white label SEO agency offers the scalability you need.
Advantages of White Label SEO
White-label SEO offers various advantages that provide distinct benefits to individuals and businesses across different segments.
Let’s explore:
Expertise and Experience—
Partnering with an experienced white-label SEO company gives you access to expertise that significantly helps to enhance SEO strategies for your clients. Further, using the experience of seasoned SEO experts, you can deliver professional-grade SEO service to your client. Leveraging knowledge and expertise enhances your ability to meet and exceed clients’ expectations and foster long-term client relationships.
Access to Specialized Expertise —
Choosing White Label services leverages specialized expertise that your team may lack. Many services or opportunities need to be noticed or answered in traditional SEO services. By harnessing the capabilities of White Label SEO, you gain access to specialized expertise that assists in identifying opportunities and gaps, which leads to an elevation in your client’s ranking.
For example, White Label SEO experts conduct thorough research and analysis within your client’s niche to identify the most effective keywords to target.
By conducting the research, they get a clear picture of what keyword they need to target and how. Additionally, they develop content marketing strategies, determine relevant topics to cover, and investigate the search patterns within the same niche. By carefully analyzing these factors, they formulate a comprehensive plan to enhance your client’s brand visibility and ranking in online marketing.
Offers Customized Services —
What makes White Label SEO services unique is their flexibility and customization features. While many marketing agencies may lack specific SEO services that clients want or need, White Label SEO offers a comprehensive range of services with unparalleled flexibility.
You can strategize, plan, and develop SEO services with White Label SEO service providers according to your client’s specific needs and preferences. These agencies have all the resources and experts to quickly satisfy your client’s needs and provide solutions that align with your client’s objectives.
4) Maintain Brand Consistency —
As a digital marketing business owner, you can offer a comprehensive suite of services. However, gaps in your service offerings can impact your reputation and brand consistency. Clients may consider your company as providing only certain services rather than offering a comprehensive range of solutions from A to Z.
So, if your digital marketing company lacks SEO services, then outsourcing it to White label SEO agency can maintain your brand consistency. It ensures your clients associate all aspects of their digital marketing efforts with your brand.
5) Enhance Your Service Offerings —
Suppose you are a content marketing and social media agency but want to expand your services by including SEO without investing further in resources.
Then, by partnering with a White Label SEO company, you can quickly expand your services, all while maintaining client confidentiality. It elevates your brand value and positions your agency as a one-stop destination for comprehensive digital solutions.Â
Thus, without expanding your team or spending more on resources, you can enhance your services and increase your credibility in the market.
| Do you know?: More than half of enterprise company outsource their SEO to an agency, which highlight the common practice of outsourcing SEO services. |
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White Label SEO Services You Can Outsource
Agencies and consultants typically outsource a wide range of SEO tasks to white label partners. Here are the most common services:
SEO Audits – Comprehensive website audits that highlight technical issues, on-page gaps, and backlink quality. These audits form the foundation of any SEO strategy and help agencies show clients exactly where improvements are needed.
Keyword Research – Identifying high-value, low-competition keywords tailored to each client’s niche. Providers often combine search intent analysis with competitor research to ensure your campaigns target terms that can drive qualified traffic.
On-Page SEO – Optimisation of core elements like title tags, meta descriptions, header structure, internal linking, and schema markup. This ensures client websites are properly aligned with Google’s ranking factors and deliver a seamless user experience.
Content Creation – Producing SEO-friendly blogs, service pages, landing pages, and even long-form resources. High-quality content not only ranks but also positions your client as an authority in their industry.
Link Building – Securing backlinks from authoritative websites to increase domain authority and improve rankings. White label providers often use a mix of guest posts, outreach campaigns, and niche edits to deliver safe, effective link strategies.
Local SEO – Optimising Google Business Profiles, building local citations, and generating location-specific content. For businesses in the US, UK, Canada, and Australia, strong local SEO is often the difference between ranking in local packs or losing clients to competitors.
Reporting & Analytics – White-labelled dashboards and reports branded with your agency’s logo. These highlight keyword rankings, traffic growth, conversions, and campaign ROI, allowing you to demonstrate results without revealing your outsourcing partner.|
👉 With such flexibility, white label SEO allows agencies to scale service offerings quickly, retain more clients, and stay competitive in fast-moving digital markets.
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Importance of White Label SEO Services
White Label SEO helps organizations focus on the business’s primary operation and keep the business growing steadily. Here are the few important that showcase why it’s so crucial:
How White Label SEO Service Works?
The process of White Label SEO involves collaboration between the business. The White Label SEO provider and your business deliver effective SEO solutions and drive business growth through the below process.
Find the White Label Service Provider:
In the initial stage, you need to find a reputable and experienced white-label SEO agency that offers a wide range of SEO services.
The aim of finding skilled White label SEO agency is to match your client’s needs and goals easily.
You may think about how to find a reputable White Label service provider. For that, we will cross the bridge once we are on it. Stay tuned.
Client Acquisition:
The business acquires clients who require SEO services. It may involve marketing efforts, referrals, or existing client relationships. Even LinkedIn sales navigators can also help find clients.
Moreover, you can use the LinkedIn search bar to find clients needing SEO services. Clients often identify themselves on LinkedIn using hashtags such as #SEO services or #SEO experts required.
By searching for these keywords on LinkedIn, you can uncover numerous opportunities.
Service Proposal:
Once you get the client, you present SEO services as part of a comprehensive digital marketing package. The proposal outlines the scope of work, goals, and deliverables of the SEO campaign.
Further, upon acceptance of the proposal, your business and client enter into a contract outlining the terms and conditions of the SEO campaign. The proposal or contract highlights timelines, pricing, and service details.
Task Assignment:
You should now communicate the specific SEO tasks and requirements to the White Label SEO agency. It includes keyword research, on-page optimization, content creation, link building, and technical SEO audits.
The White Label SEO company executes the agreed-upon tasks using its expertise and resources. They perform the work under your business brand name, which ensures brand consistency and client confidentiality.
Reporting and Delivery:
The White Label SEO agency provides regular reports and updates on the progress of the SEO campaign to your business. These reports typically include key performance indicators (KPIs) such as keyword rankings, website traffic, and conversion metrics.
Once the SEO campaign is complete, you must deliver the results to the client. It includes comprehensive reports detailing the campaign’s impact on the client’s website performance and search engine visibility.
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Why Agencies Outsource SEO (US, UK, Canada, Australia)
Agencies across the US, UK, Canada, and Australia increasingly rely on white label SEO outsourcing as part of their growth strategy. The reasons go beyond simple cost savings — outsourcing has become a way to remain competitive in fast-moving digital markets.
Cost Efficiency → Hiring and training a full in-house SEO team can be expensive, especially in regions like the US, UK, and Canada where labour costs are high. Outsourcing to a white label SEO partner allows agencies to access expert services at a fraction of the cost.
Scalability → In markets like Australia and the UK, agencies often face seasonal spikes in demand. White label SEO makes it easy to scale up or down without restructuring teams or taking on unnecessary overheads.
Access to Specialists → SEO is broad — from link building and local optimisation to technical fixes and content strategy. By outsourcing, agencies gain access to niche specialists they may not be able to afford in-house, ensuring clients always receive expert-level work.
Faster Results → Established white label SEO providers often follow proven processes, toolkits, and reporting frameworks. This means agencies can onboard clients faster and demonstrate progress in weeks rather than months.
Client Retention → In competitive markets like the US and Canada, clients expect agencies to offer “all-in-one” solutions. By outsourcing SEO under your own brand, you can expand your services, keep clients loyal, and prevent them from seeking another provider.
👉 This flexibility is why agencies worldwide — from boutique marketing firms to large-scale consultancies — rely on white label SEO outsourcing to deliver consistent, measurable results.
How White Label SEO Services Work
The process of white label SEO involves close collaboration between your agency and the provider. Each step ensures your clients receive high-quality results while your brand remains front and centre.
Find a Service Provider – The first step is selecting a reliable partner. Look for an agency with proven experience, transparent reporting, and services that align with your client base.
Client Acquisition – Your agency brings in clients who need SEO. This could be through referrals, direct marketing, or upselling SEO alongside web design or social media services.
Service Proposal – You package SEO as part of your offering. A detailed proposal outlines deliverables such as keyword research, content, or link building, along with clear timelines and KPIs.
Task Assignment – Once a client signs, your provider gets to work. They handle tasks like keyword mapping, content optimisation, audits, and outreach, all under your agency’s brand.
Reporting & Delivery – Perhaps the most important step. The provider shares branded reports with metrics like organic traffic growth, rankings, and conversions. You deliver these directly to your clients, maintaining full ownership of the relationship.
👉 By following this workflow, agencies can confidently deliver SEO without building in-house teams, all while presenting themselves as full-service digital experts.
White Label SEO Pricing Models
When choosing a white label SEO provider, understanding the pricing model is essential. Each model has its advantages, depending on the agency’s size, client needs, and cash flow structure.
Per-Project Pricing → Ideal for agencies that need SEO occasionally or for one-off campaigns. You might pay a fixed fee for a technical audit, a set of backlinks, or optimised blog content. This model is popular with web design or PR firms that occasionally require SEO add-ons.
Monthly Retainer → The most common model for agencies managing recurring clients. You pay a predictable monthly fee, and the provider delivers continuous SEO activities such as keyword tracking, on-page fixes, content creation, and reporting. This ensures steady progress and client retention.
Pay-per-Performance → Payment is tied to results such as keyword ranking improvements, traffic increases, or lead generation. While appealing, this model can be risky if results are outside of the provider’s direct control, but it’s often used by competitive agencies in the US and UK.
Hybrid Models → Many providers now offer flexible packages combining a retainer for essential tasks and performance-based fees for more ambitious goals. This approach balances consistency with accountability.
👉 Pricing structures vary, so agencies should align costs with client budgets and expectations. For example, Canadian agencies often prefer retainers for stability, while Australian startups may lean toward project-based pricing for flexibility.
How to Find Reliable White Label SEO Company?
We discussed in the previous section that we will cross the bridge once we come on it. Hence, it is time to cross the bridge and discuss the path to finding a reliable White Label SEO company
Research:
Extensive research is crucial when selecting a White Label SEO company, as they are responsible for meeting your client’s needs. A wrong choice can tarnish your reputation, not theirs. Therefore, thorough research is essential before making a decision.
To research, you can use social media platforms like LinkedIn, Twitter, or Facebook to connect with digital marketing and SEO professionals. Further, you can follow discussions, join groups, and seek recommendations from your network.
On Twitter, you can use hashtags to find reputable SEO service providers. You can also use #journorequest to find content marketers and service providers.
Moreover, you can also answer the questions of LinkedIn and Twitter which help you increase your SEO industrial community and help you find the SEO service provider.
Check Credentials:
Verify the credentials and qualifications of the provider. You should check if they have certifications, awards, or partnerships with reputable organizations in the SEO industry. Further, you should also check their past customers with whom they have worked and how they have gone through their projects. You can check their case studies, client testimonials, and reviews.
You can even find company reviews from G2, Clutch, and Google Business. It helps you find the best White Label SEO service provider locally and also if you are searching for a reputable service provider globally.
Consultation and Reviews:
Schedule consultations or interviews with potential White Label SEO agency to discuss your needs, goals, and concerns. Use this opportunity to ask questions, clarify doubts, and assess their expertise and communication style.
Arrange meetings, visit their location, and observe their working style; this will help you gain deeper insights into their operations and evaluate their suitability as a White Label SEO agency. Moreover, following their working style lets you determine whether your partnership will be effective and if your respective styles align to achieve the desired results.
Google Search:
Using Google search is a conventional method to find a reputable White Label SEO company. Google’s algorithms rank businesses based on their expertise; this makes it easy to identify trustworthy partners by examining their rankings and expertise information on their websites.
Further, based on their rankings, you can visit their website to check their past work, case studies, and information that they offer and can approve each.
| ProTip* – Just because businesses rank on Google doesn’t necessarily mean they are reputable. Before partnering, checking their work, reviews, and ratings is essential to ensure credibility.  |
FAQs about White Label SEO
White label SEO is when a specialist provider performs SEO tasks like keyword research, link building, or audits, and an agency rebrands and delivers the results under its own name. Clients only see the agency’s brand, not the provider.
White label SEO is commonly used by digital marketing agencies, PR firms, web design companies, and consultants. It helps them expand service offerings without hiring an in-house SEO team.
Yes. Agencies outsource SEO at wholesale rates and then resell it at retail pricing. This model allows for healthy margins, client retention, and scalability without additional staffing costs.
White label SEO is especially popular in the US, UK, Canada, and Australia, where digital agencies manage multiple clients and prefer outsourcing for cost-efficiency and scalability.
Agencies in the US often use white label SEO to reduce overhead costs, tap into specialised talent, and deliver measurable results faster. It allows them to stay competitive in saturated markets.
UK agencies prefer white label SEO because it helps them scale during high-demand periods without hiring permanent staff. Outsourcing also supports local SEO campaigns across multiple regions.
Canadian agencies benefit by offering SEO as part of an all-in-one marketing package. White label SEO helps them retain clients who would otherwise look for standalone SEO providers.
In Australia, agencies often outsource SEO to focus on client relationships and strategy. White label providers deliver technical expertise while agencies maintain full brand ownership.
Agencies can outsource technical audits, keyword research, on-page SEO, link building, content creation, local SEO (Google Business Profile optimisation), and reporting.
Look for providers with transparent reporting, proven case studies, flexible pricing models, and positive reviews on platforms like Clutch and Google Business. A strong partner should align with your clients’ needs and markets.
Ready to Partner with a White Label SEO Service Provider?
We’ve covered what white label SEO is, its benefits, the services you can outsource, pricing models, and how to find a trusted partner.
If you’re ready to scale your agency, outsourcing SEO is the smartest way forward. By partnering with a trusted provider like DigitalRyze, you can expand your service offerings, strengthen client relationships, and boost revenue — all under your own brand.
👉 Get in touch with DigitalRyze today to discover how our white label SEO services can help your agency grow.
Zafar Shaikh 
