Google Ads
The largest search platform, with its own dedicated deep-dive on our Google Ads page covering the auction, Quality Score and Performance Max.
We manage pay-per-click campaigns across Google built around one metric: your revenue.
★★★★★ Rated 5.0 by clients worldwide
You pay per click, not per impression. That's the entire mechanic. But most "PPC agencies" stop at Google Ads, while Microsoft/Bing Advertising, retargeting networks, shopping feeds and native ad networks sit wide open, often with real opportunity your competitors never bid into.
Most shops calling themselves "PPC agencies" run Google Ads and nothing else. That's a real gap: fewer advertisers bidding into the Microsoft Advertising auction means it clears at a lower price for the same keyword, so equivalent intent often costs meaningfully less per click there.
Retargeting is the other blind spot. Every visitor who bounced without converting already clicked once, making them a warmer audience than any fresh keyword bid. Most accounts we audit run zero remarketing lists, so that paid traffic disappears for good.
The same handful of gaps shows up in nearly every account we audit for the first time:
Most businesses run every dollar through one platform's auction and call it a strategy. Here's what changes once bid strategy, negative keyword lists and tracking are shared across platforms instead of siloed on one.
Every platform runs its own auction, and on Google that means Ad Rank: your bid multiplied by Quality Score and the expected impact of your extensions, not simply whoever pays the most. Winning across platforms starts with your customers, not any one dashboard's rules.
Different platforms win different customers, and each one prices a click by its own formula. We run whichever mix actually fits your business and budget, not whichever platform is easiest to sell you a retainer for.
The largest search platform, with its own dedicated deep-dive on our Google Ads page covering the auction, Quality Score and Performance Max.
A real, often-overlooked platform reaching a genuine audience with less competition and typically cheaper clicks.
Bringing back visitors who didn't convert the first time, across display, video and search networks.
Product listings with photos and pricing, shown directly in search results for ecommerce.
Ads that blend into the content around them, reaching audiences who tune out traditional display.
Video ads in front of the right audience, with a full execution guide on our YouTube Ads page.
Every lever that actually moves ROAS and Quality Score, not a stripped-down "we'll just watch your budget" retainer.
A platform mix and budget plan built around where your customers actually are, not just Google.
Proper tracking to leads, sales and revenue, not just clicks and form-page loads.
Budget actively shifted toward what's converting on each platform, adjusted weekly, not left on autopilot.
Warm audiences built from your site visitors and past converters, so no traffic goes to waste.
Making sure the page people land on actually converts the traffic you're paying for.
Ad copy and creative written to earn the click from the right person, on the right platform.
Knowing exactly who else is bidding on your keywords across every platform, and where the gaps are.
One plain-English dashboard showing cost per lead, ROAS and revenue across every platform, not five separate logins.
These numbers come from the same senior strategists, the same revenue-first reporting and the same 90-day guarantee on every DigitalRyze account, built on cross-platform bid management and conversion tracking that reaches GA4, not a raw click count.
DigitalRyze's team goes above and beyond to deliver results. Their dedication and professionalism make them an invaluable partner for our digital marketing needs.
It's rare to find a partner like DigitalRyze. Their dedication to our success and unwavering support have made them invaluable to our business. Highly recommended!
We've seen remarkable growth since partnering with DigitalRyze. Their data-driven strategies and exceptional service have helped us stay ahead in a competitive market.
PPC works anywhere a buyer types a query or scrolls a feed before handing over money. A few industries where a cross-platform mix, kept clean by a tight negative keyword list, earns back its cost fastest:
Patients search for an appointment the same day they decide they need one, across Google and Microsoft alike.
High-ticket, high-intent searches where being first to respond wins the job, with retargeting to close slow deciders.
Short booking windows where retargeting brings back browsers who didn't book the first visit.
From dealership traffic to rental bookings, PPC across search and retargeting captures buyers ready to act.
Shopping feeds put your product photo and price in front of buyers, with retargeting for cart abandoners.
Law, finance and consulting leads worth testing Microsoft Advertising for, where cost per click often runs lower.
Enrollment campaigns timed around real academic decision windows, across every platform prospective students use.
Tight-radius campaigns across Google and Microsoft, built for service-area businesses.
Six reasons clients keep us on long after the 90-day guarantee is already met.
AEO and GEO built into every campaign, so you show up in ChatGPT and Google alike.
We track actual revenue and ROAS, not vanity metrics like impressions or likes.
Certified specialists and dashboards ready to run under your agency's own brand.
Plain-English reports, so you always know exactly where your budget goes.
Officially certified by Google Ads and held to their own performance standards.
Zafar or a senior strategist on every call. No account managers reading scripts.
Most agencies hand your account to a junior manager who reports on clicks and calls a rising CTR a win. Here's what actually changes when a senior strategist owns the account and reports on cost per acquisition instead.
Ready to see what your ad account should actually be doing?
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CEO & Co-Founder, DigitalRyze
Zafar has personally managed millions of dollars in PPC budgets across Google, Microsoft Advertising and retargeting networks, building bid strategies and conversion tracking for dental, home improvement, hospitality, automotive and e-commerce accounts over 12+ years. This page reflects DigitalRyze's own operating framework for cross-platform PPC, updated as each platform's auction and bidding options change.
Have A Virtual Coffee With ZafStraight answers about budgets, auctions and contracts, no recycled glossary entries.
You're charged only when a click happens, never for the impression itself. That's the whole model. Google Ads is one slice of it: Microsoft Advertising, retargeting networks, shopping feeds and native ad networks are all legitimate PPC channels most businesses never touch.
Google Ads runs one auction among several. PPC is the umbrella discipline covering that auction plus Microsoft Advertising, retargeting networks and shopping feeds. For the deep dive on Google's own Ad Rank formula and campaign types, see our Google Ads page.
SEO earns organic rankings over months at no cost per click. PPC is any auction-based, pay-per-click channel. SEM combines both so you own the paid slot and the organic listing on the same query. See our SEM page for that strategy and our SEO page for organic search.
Yes, and it's the most overlooked platform in PPC. Fewer advertisers competing in the Microsoft Advertising auction means it clears at a lower price for the same keyword, which usually means cheaper clicks for equivalent intent. Most "PPC agencies" skip it entirely.
It depends on your average order value, sales cycle and how many platforms make sense for your business. We size the starting budget so Smart Bidding can clear roughly 30 conversions in its first 30 days and exit the learning phase, then we scale whatever's converting.
Pricing depends on total ad spend, how many platforms you're running and campaign complexity, since a six-campaign Search and Shopping account takes more hands-on optimization than a single feed. Every engagement starts with a free audit, then a transparent monthly fee with no long lock-in contracts.
Retargeting shows ads to people who already visited your site but didn't convert, using a pixel-built audience list to keep you in front of warm prospects as they browse elsewhere. If you have meaningful traffic and no retargeting campaigns running, you're paying for clicks once and never following up.
Search and shopping campaigns can generate leads within days, but Smart Bidding strategies like Target CPA need roughly 30 conversions in 30 days before they exit the learning phase and stop fluctuating. Most clients see stabilized cost per lead within 90 days, which is also our guarantee window.
This page covers auction-based search platforms: Google, Microsoft and retargeting networks. Facebook and Instagram run on a different bidding and targeting model built around creative and audience signals rather than search intent, which we cover on our Facebook Advertising page.
It varies enormously by platform, industry and keyword competition. Microsoft Advertising is often 20 to 30% cheaper than Google for equivalent traffic. Rather than chasing a benchmark CPC, we focus on cost per qualified lead and revenue instead.
No. We work month-to-month with transparent pricing. You own every ad account across every platform at all times, so if you ever leave, you take your accounts, your data and your history with you.
Yes, and the strongest strategies run both together. PPC gets you immediate, paid placement while SEO compounds organic rankings over time at no cost per click. See our SEO page and our SEM page for how we combine the two.
We audit your existing accounts across every platform you're running (or your market and competitors, if starting fresh), set up or clean up conversion tracking, and build a cross-platform budget plan before a single dollar goes live.
Always. Every Google Ads, Microsoft Advertising and retargeting account we manage stays fully in your name. We just run it. If you ever leave, you take every account, every audience list and every bit of history with you.
You get Zafar or a senior strategist on every call, not a junior account manager who only knows one platform. We manage Google, Microsoft and retargeting networks together, report on leads and revenue instead of clicks, and beat your results in 90 days or work for free.
PPC works best as part of a full-stack strategy. Here's everything else we can plug in alongside it.
This is for businesses already running Google or Meta ads. We audit your account, rebuild your campaigns, and improve your conversion rate, cost per lead or ROAS within 90 days, or we keep working for free until we do. Apples-to-apples, same product, same season. You risk nothing except staying stuck.
Results Guaranteed, Not Promised
The strategies we use on real client accounts, written up so you can use them too.
The eight most expensive mistakes we find when auditing Google Ads accounts, and the exact fixes that stop the bleeding.
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Read MoreBook a free 30-minute PPC audit. We'll look at your current accounts across every platform (or your market, if you're starting fresh) and tell you exactly what's leaking budget, no recycled deck, no pressure to sign anything.
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You Talk To Zafar, Not A Script