Feed Ads
Native-feeling ads placed directly in the Facebook and Instagram feed, where most scrolling happens.
We build Facebook campaigns designed to earn a scroll-stopping click, not just an impression.
★★★★★ Rated 5.0 by clients worldwide
You're not bidding on a search query here — Meta places your ad in front of people sorted by interest, behavior and lookalike modeling, whether they're in a buying mood or not. That shifts nearly the entire burden onto the creative itself, since there's no intent signal to lean on.
This is an interruption channel, not an intent-capture one. You're up against a friend's post, a Reel or a birthday photo for someone's attention, not other search results for the same keyword — and the auction rewards ads people actually stop for with a lower cost per impression. Miss the first second and no amount of clever targeting fixes it.
Creative fatigue is measurable, not a hunch: once frequency in an ad set climbs past 3-4 in a short window, cost per result starts creeping up even though nothing else changed. And since Apple's ATT prompt cut off a large share of iOS signal, the Pixel alone is guessing — the Conversions API has to fire alongside it, deduplicated by a shared event ID, or you're missing conversions outright.
Run enough first-time audits and the same handful of leaks show up almost every time:
Facebook will happily let you hit "Boost Post" and call it a campaign. Whether it makes you money is an entirely separate question that Boosted Posts were never built to answer.
Every available ad slot on Facebook and Instagram runs through a real-time auction, not a fixed rate card. Understanding it is how you pay less for better delivery.
Different campaign types win different customers. We build whichever mix fits your business and its budget, not whichever is easiest to sell you.
Native-feeling ads placed directly in the Facebook and Instagram feed, where most scrolling happens.
Full-screen, vertical creative built for the format people are already watching, not repurposed feed ads.
Ads to people who already visited your site or engaged with your content, using the Pixel and Conversions API.
New audiences built to statistically resemble your best existing customers, not "everyone in the city."
Automatically shows the exact products someone browsed or left in a cart, built for ecommerce catalogs.
Native lead forms built for cost-efficient volume, often paired with our dedicated lead-gen-specific campaign objectives.
Every service that actually moves your ROAS, not a stripped-down "we'll boost your posts" retainer that skips the parts that matter.
Finding the exact interests, behaviors and lookalike sources that reach your actual buyers.
Creative and copy written to earn a scroll-stopping click from the right person, not just any click.
A campaign and budget structure built around your actual objective, not a generic template.
Proper tracking to leads, sales and revenue, done right for a post-iOS14 world.
Warm audiences from your own data, and new lookalikes built from your best converters.
Ongoing tests across hooks, formats and placements so fatigue never quietly eats your ROAS.
Product catalog connected and dynamic ad templates built for ecommerce retargeting at scale.
Plain-English dashboards showing cost per lead, ROAS and revenue, sent on a schedule you can count on.
These results come from the same senior strategists, the same revenue-first reporting and the same 90-day guarantee behind every DigitalRyze account, across our Meta and paid search campaigns.
DigitalRyze's team goes above and beyond to deliver results. Their dedication and professionalism make them an invaluable partner for our digital marketing needs.
It's rare to find a partner like DigitalRyze. Their dedication to our success and unwavering support have made them invaluable to our business. Highly recommended!
We've seen remarkable growth since partnering with DigitalRyze. Their data-driven strategies and exceptional service have helped us stay ahead in a competitive market.
Facebook and Instagram ads work anywhere the right creative earns attention before someone's actively shopping for you. A handful of industries where that consistently pays off:
Lookalike audiences built from existing patients bring in new ones who look just like them.
Before/after creative and retargeting turn casual scrollers into booked estimates.
Visual-first placements like Stories and Reels are built for destinations and experiences.
Retargeting and lookalikes keep dealerships and rental brands in front of warm shoppers.
Catalog ads that put your actual products in front of people already browsing similar items.
Lead gen campaigns and native forms built for longer, trust-based consideration cycles.
Enrollment campaigns that reach parents and prospective students during real decision windows.
Local radius targeting plus retargeting built for service-area businesses.
Six reasons clients stick around long after the 90-day guarantee has already been met.
AEO and GEO built into every campaign, so you show up in ChatGPT and Google alike.
We track actual revenue and ROAS, not vanity metrics like impressions or likes.
Certified specialists and dashboards ready to run under your agency's own brand.
Plain-English reports, so you always know exactly where your budget goes.
Officially certified by Google Ads and held to their own performance standards.
Zafar or a senior strategist on every call. No account managers reading scripts.
Most agencies boost a few posts and call it strategy. Here's what changes once a senior strategist, not a junior account manager, actually owns the account.
This is what a Meta ads account looks like when someone is actually running it.
Book Your Free Meta Ads Audit
CEO & Co-Founder, DigitalRyze
Zafar has personally managed millions of dollars in Facebook and Instagram ad spend across dental, home improvement, hospitality, automotive and e-commerce accounts over 12+ years, watching the platform shift from broad reach toward Advantage+ and CAPI-dependent tracking. This page reflects DigitalRyze's own operating framework for Meta ads management, reviewed and kept current as Meta's ad platform changes.
Have A Virtual Coffee With ZafStraight answers, not recycled definitions.
Facebook advertising is paid placement across Facebook and Instagram, targeting people by interest, behavior and lookalike modeling instead of an active search query. It runs through Meta Ads Manager and can surface in feeds, Stories, Reels and Marketplace, with the Pixel and Conversions API doing the tracking underneath.
Nothing structural. Both run through the same Meta Ads Manager, often the same campaign, sharing the same targeting, budget and Pixel data. The real difference is placement and format: Instagram leans more visual, with heavier use of Stories and Reels.
It depends on your industry, audience size and objective — and whether your account has enough Pixel and CAPI data feeding Meta's algorithm for Campaign Budget Optimization to actually work. Every engagement starts with a free Meta ads audit, then a transparent monthly fee with no long lock-in contracts.
It depends on your margins, but many ecommerce brands target 3x to 5x ROAS. Lead-gen businesses often track cost per lead instead. If your spreadsheet doesn't match Ads Manager, check the attribution window — Meta defaults to 7-day click, 1-day view — before assuming something's broken.
Neither wins by default — they serve different intents entirely. Google Ads captures people already searching; Facebook and Instagram interrupt a scroll with the right creative in front of the right audience before they start looking. See our Google Ads and PPC pages for the search side.
The Meta Pixel is a snippet of code on your site that reports back what people do after clicking an ad, so Meta can optimize delivery and you can measure real conversions instead of assuming. Skip it and you're spending blind.
Apple's App Tracking Transparency prompt cut off a large share of iOS signal, so the Pixel alone started missing conversions it used to see. The fix is the Conversions API, sending the same event server-side and deduplicating against the Pixel with a shared event ID.
A lookalike audience is a targeting group Meta builds algorithmically from a seed list — past purchasers, leads, or Pixel converters. It lets you reach new people who statistically look like whoever already buys from you.
Every 2 to 4 weeks for active campaigns, sooner for smaller audiences that burn through frequency fast. Watch the number itself: once frequency creeps past 3 to 4 within a week or two, cost per result climbs even though nothing else in the account changed.
Yes, though it plays a different role than in B2C. B2B campaigns on Meta work best for retargeting site visitors, building brand recall and generating leads, usually feeding a longer nurture sequence rather than an instant purchase.
Yes. Local radius targeting layered with interest and lookalike audiences works well for restaurants, home services, healthcare and other location-based businesses, especially once it's paired with retargeting for people who've already visited your site.
Retargeting shows ads to people who already visited your site, engaged with your content, or sit in your customer list, using data the Pixel and Conversions API feed back to Meta. It typically converts cheaper than reaching a cold audience.
Yes. Creative and copy get built in-house for each placement — feed, Stories, Reels, retargeting — because this channel lives or dies on the creative in a way search advertising never has to.
No. We work month-to-month with transparent pricing. You keep full ownership of your Meta Ads Manager account throughout, so if you ever leave, your account, your data and your history leave with you.
You get Zafar or a senior strategist on every call, not a junior account manager who resets your learning phase every time they touch the account. We report on leads, sales and revenue instead of reach and engagement, and the Pixel and Conversions API get set up correctly from day one.
Facebook and Instagram ads perform best inside a full-stack strategy, not running solo. Here's what else we plug in alongside it.
This is for businesses already running Google or Meta ads. We audit your account, rebuild your campaigns, and improve your conversion rate, cost per lead or ROAS within 90 days, or we keep working for free until we do. Apples-to-apples, same product, same season. You risk nothing except staying stuck.
Results Guaranteed, Not Promised
The same tactics we run on live client accounts, written up so you can steal them.
The eight most expensive mistakes we find when auditing Google Ads accounts, and the exact fixes that stop the bleeding.
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Everything a dental practice needs to dominate the local map pack, from GBP optimization to the content structure that actually converts patients.
Read MoreBook a free 30-minute Meta ads audit. We'll dig into your current Ads Manager account (or your market, if you're starting fresh) and show you exactly where budget is leaking — broken Pixel, stale creative, wrong campaign objective. No recycled deck, no pressure to sign anything.
Free call · Real advice · Zero obligation · No recycled decks
You Talk To Zafar, Not A Script