Standard Pins
Single-image or single-video pins that link directly to a product or landing page, built for traffic and conversions.
We build Pinterest campaigns designed to earn a save as often as a click, then keep driving traffic long after the ad budget stops.
★★★★★ Rated 5.0 by clients worldwide
Pinterest runs on search intent, not scroll behavior. Standard Pins, Idea Pins, Shopping Pins, Video Pins and Collections Ads all compete for the same real estate: home decor, weddings, fashion, food, DIY and renovation searches from people already planning to buy, not killing time in a feed.
This is a purchase-intent channel wearing a social feed's clothing. A save carries the same weight as a click: a saved Pin keeps resurfacing to that person and their followers for months, sometimes years, after the campaign budget stops. The fastest way to waste this budget is treating Pinterest creative like an Instagram post, hard sell, no keywords, gone in a week.
Average CPCs here typically undercut LinkedIn and land close to Facebook, because targeting stacks keyword and search intent on top of interest and Pinterest Lens visual-search signals, closer to a search engine's model than a social platform's. None of it matters without a Pinterest Tag firing base code and event code correctly, since that's what feeds the attribution window your reporting depends on.
We see the same handful of gaps in nearly every first-time Pinterest audit:
Pinterest will happily let you boost whatever pin you posted last and call it a strategy. Whether that pin actually reaches people planning to buy is a different question entirely.
Every available pin slot on Pinterest runs through a real-time auction. Understanding it is how you earn saves and clicks without overpaying for the wrong audience.
Different campaign types win different customers. We run whichever mix actually fits your business, not whichever is easiest to sell you.
Single-image or single-video pins that link directly to a product or landing page, built for traffic and conversions.
Multi-page, non-linking content built for reach, saves and brand discovery inside the Pinterest app itself.
Ads generated straight from your product catalog, showing live price and availability at scale.
Motion creative that autoplays in-feed, built to demonstrate a product or process in a few seconds.
A hero pin paired with a set of related product pins, built for mobile browsing and multi-item discovery.
Warm audiences built from Pinterest Tag data, re-engaging visitors and savers who didn't convert the first time.
Every service that actually moves your pipeline, not a stripped-down "we'll just boost a post" retainer.
Finding the exact search terms, interests and visual-search signals your actual buyers use before they purchase.
Creative and copy written to earn a save as often as a click, not just any impression.
A campaign and budget structure built around your actual purchase cycle, not a generic template.
Proper tracking to saves, traffic and revenue, configured correctly from day one.
Catalog connected and kept live, so Shopping Pins always show current price and availability.
Ongoing tests across hooks, formats and audiences so fatigue never quietly eats your cost per acquisition.
Warm audiences built from Pinterest Tag data, re-engaging visitors and savers who didn't convert the first time.
Plain-English dashboards showing saves, traffic and revenue, sent on a schedule you can count on.
These results come from the same senior strategists, the same revenue-first reporting and the same 90-day guarantee behind every DigitalRyze account, across our Pinterest and other paid media campaigns.
DigitalRyze's team goes above and beyond to deliver results. Their dedication and professionalism make them an invaluable partner for our digital marketing needs.
It's rare to find a partner like DigitalRyze. Their dedication to our success and unwavering support have made them invaluable to our business. Highly recommended!
We've seen remarkable growth since partnering with DigitalRyze. Their data-driven strategies and exceptional service have helped us stay ahead in a competitive market.
Pinterest ads work best anywhere the buyer is actively planning a purchase or project, not passively scrolling. A few industries where we've seen it work especially well:
Shopping Pins built from your live product catalog put items directly in front of people ready to buy.
One of Pinterest's strongest categories, where saved pins guide a purchase decision for weeks or months.
Idea Pins and Shopping Pins reach people actively building a wardrobe or outfit around a look.
Recipe and product pins get saved and revisited long after the original meal-planning search.
Pinterest is where most wedding and event planning happens, making it a near-essential channel here.
Video Pins and Idea Pins demonstrate routines and results to an audience already researching solutions.
Project-based searches make Standard Pins and Video Pins a natural fit for tools, materials and inspiration.
Destination and itinerary pins get saved months before a trip is actually booked.
Six reasons clients stay long after the first 90-day guarantee is met.
AEO and GEO built into every campaign, so you show up in ChatGPT and Google alike.
We track actual revenue and ROAS, not vanity metrics like impressions or likes.
Certified specialists and dashboards ready to run under your agency's own brand.
Plain-English reports, so you always know exactly where your budget goes.
Officially certified by Google Ads and held to their own performance standards.
Zafar or a senior strategist on every call. No account managers reading scripts.
Most agencies boost whatever pin was posted last and call it Pinterest strategy. Here's what actually changes when a senior strategist owns the account.
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CEO & Co-Founder, DigitalRyze
Zafar has personally managed Pinterest and other visual-discovery ad spend for ecommerce, home decor, fashion and hospitality accounts over 12+ years. This page reflects DigitalRyze's own operating framework for Pinterest ads management, reviewed and kept current as Pinterest's ad platform changes.
Have A Virtual Coffee With ZafDirect, honest answers, no recycled definitions.
Pinterest advertising is paid promotion on Pinterest's visual discovery platform, letting brands place Standard Pins, Idea Pins, Shopping Pins, Video Pins and Collections Ads in front of people actively searching and planning purchases. Campaigns run through Pinterest Ads Manager and combine keyword and search intent with interest and visual-search signals from Pinterest Lens.
Pinterest CPCs typically run lower than LinkedIn and roughly comparable to or slightly above Facebook, often in the $0.50 to $1.50 range depending on niche and competition. Every engagement starts with a free Pinterest ads audit, then a transparent monthly management fee with no long lock-in contracts.
Both. Pinterest functions as a visual discovery and search engine where people actively plan purchases around home decor, weddings, fashion, food and DIY, while also carrying social features like boards and following. That search-intent behavior is why Pinterest ads convert differently than a pure social feed.
Standard Pins are single static images or videos linking directly to a product or landing page, built for traffic and conversions. Idea Pins are multi-page, non-linking content designed for reach, saves and brand discovery within the Pinterest app itself, closer to a short-form content format than a direct-response ad.
Shopping Pins, also called Product Pins, pull directly from your product catalog or feed, automatically showing price, availability and a direct link to purchase. They let Pinterest generate and refresh ads at scale from your existing ecommerce inventory instead of manually building each creative.
The Pinterest Tag is a snippet of code placed on your website that tracks conversions, builds retargeting audiences and reports back to Ads Manager, functioning as Pinterest's equivalent of the Meta Pixel or LinkedIn Insight Tag. Without it, you can't measure real conversions or retarget past visitors.
A good pin can keep driving traffic, saves and sales for months or even years after launch, since Pinterest's search-like discovery surfaces relevant pins long after posting. A Facebook or Instagram post's organic and paid reach typically drops off within days, making Pinterest's shelf life meaningfully longer.
Benchmarks vary by niche, but a healthy Pinterest campaign typically sees engagement rates (clicks plus saves) above 1 to 2% and a CPC well under $1 in ecommerce-friendly categories. Saves matter as much as clicks here, since a saved pin keeps resurfacing to that user and their followers over time.
Ecommerce, home decor and furniture, fashion and apparel, food and beverage, weddings and events, beauty and wellness, DIY and home improvement, and travel and hospitality consistently perform well, since Pinterest users in these categories are actively planning a purchase or project rather than passively scrolling.
Generally no, or only in a limited way. Pinterest's audience skews toward personal and household purchase planning rather than professional buying decisions, so B2B offers with long sales cycles and named decision-makers are usually better served by LinkedIn or Google Ads instead.
Yes. Creative is built in-house for each format, Standard Pins, Idea Pins, Shopping Pins and Video Pins, since Pinterest's vertical, high-quality visual style performs very differently from a Facebook feed ad or a Google Ads text asset.
No. We work month-to-month with transparent pricing. You own your Pinterest Ads Manager account at all times, so if you ever leave, you take your account, your data and your history with you.
You get Zafar or a senior strategist on every call, not a junior account manager running the same generic Standard Pins for every client. We build real keyword and visual-search targeting, set up the Pinterest Tag correctly from day one, and report on saves, traffic and revenue instead of impressions.
Retargeting on Pinterest uses Pinterest Tag data to build warm audiences from people who visited your site, engaged with a pin or saved a product, then serves them Shopping Pins or Video Pins to bring them back to complete a purchase.
Yes. Pinterest can ingest your existing product catalog or data feed, the same one used for Google Shopping or Meta catalog ads, to automatically generate and keep Shopping Pins updated with current price, availability and imagery.
Pinterest ads work best as part of a full-stack strategy. Here's everything else we can plug in alongside it.
This is for businesses already running Google or Meta ads. We audit your account, rebuild your campaigns, and improve your conversion rate, cost per lead or ROAS within 90 days, or we keep working for free until we do. Apples-to-apples, same product, same season. You risk nothing except staying stuck.
Results Guaranteed, Not Promised
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Read MoreBook a free 30-minute Pinterest ads audit. We'll look at your current Ads Manager account (or your target market, if you're starting fresh) and tell you exactly what's leaking budget, no recycled deck, no pressure to sign anything.
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